Hia® Brand Guidelines

Here you'll find HIA® logo downloads as well as usage guidelines for you as an HIA® Advisor or Candidate including brand resources and trademarks.

HIA® Logo Downloads


As an HIA® Candidate

As an HIA® Candidate, you are permitted to use the trademarks and designation listed below on your own business cards, website, marketing materials, etc., as long as you follow the conditions noted:

1) The HIA® Logo
You can download the approved logo versions to use in your Advisor dashboard, under the More Stuff  section > HIA® Branding tile > HIA® Logo Downloads (top of this page).

2) The HIA® Candidate Designation
For example, if you want to put the designation beside your name on your business cards, etc. you can use either the long or abbreviated format with subscript as follows:
Jane Doe, HIA® Candidate
Jane Doe, HIA®ca (use lowercase “ca” as a subscript)

 

3) HIA® or Home Investment Advisor™ Trademarks
For example, you may want to use the terms HIA® or Home Investment Advisor™ in the text on your website or in your print marketing materials. Please be sure to include the appropriate registered trademark symbol (®) or trademark symbol (™) immediately following and adhere to capitalization standard as shown. However, these trademarks shouldn’t be used directly after your name, instead please use the official HIA® Candidate designation in this context.

When using any of the items listed above, please include a trademark attribution notice “Trademark(s) of Home Investment Advisors Ltd., used under permission.” This can be very small if you prefer, such as a subtle disclaimer or footnote at bottom, as long as it’s present somewhere on the work whenever you use any of the HIA® trademarks or designations.


AS an HIA® Designate

After completing HIA® Impact 100 and HIA® Impact 200 levels and obtaining the full HIA® Designation, you are permitted to use the trademarks and designation listed below on your own business cards, website, marketing materials, etc., as long as you follow the conditions noted:

1) The HIA® Logo
You can download the approved logo versions to use in your Advisor dashboard, under the More Stuff  section > HIA® Branding tile > HIA® Logo Downloads (top of this page).

2) The HIA® Designation
For example, if you want to put the designation beside your name on your business cards, etc. it should read as follows:
John Smith, HIA®

3) HIA® or Home Investment Advisor™ Trademarks
For example, you may want to use the terms HIA® or Home Investment Advisor™ in the text on your website or in your print marketing materials. Please be sure to include the trademark symbol (™) immediately following and adhere to capitalization standard as shown.

When using any of the items listed above, please include a trademark attribution notice “Trademark(s) of Home Investment Advisors Ltd., used under permission.” This can be very small if you prefer, such as a subtle disclaimer or footnote at bottom, as long as it’s present somewhere on the work whenever you use any of the HIA® trademarks or designations.